Brand Information
Scholl Party Feet – Press Launch
As a ‘must have’ fashion accessory for fashionistas throughout the UK, it was only natural that Scholl Party Feet was front and centre with On|Off this past Fashion Week in London.
Established in 2003, On|Off is now considered the life blood of British fashion, exhibiting up-and-coming designers and taking place during London Fashion Week each February and September
In collaboration with On|Off, Scholl launched one of its most glamorous products ever: new Party Feet Ultra Slim – now with 25 per cent more room in your Jimmy Choos. Slimmer than ever and re-contoured for better coverage of the ball of your foot, new Scholl Party Feet Ultra Slim is a girl’s best friend.
New Ultra Slim was well received by the show’s fashion models who strutted their stuff in new Ultra Slim, VIPs and fashionistas who attended the shows and left with Scholl goody bags and glamour journalists who attended the star-studded launch party on 15 September at the Royal Academy of Arts.
In fact, new Ultra Slim is this year’s fashion accessory for women everywhere who love to shop all day and dance all night.
In addition, Scholl Party Feet ferried fashion journalists between London Fashion Week sites all week in a specially branded cab, pampering tired tootsies inside with an official Scholl reflexologist and Scholl footcare products.
The experience prompted one Glamour magazine journalist to write: “I’ve just spent the most blissful ten minutes of the week in the back of quite possibly the nicest black cab in London while Scholl told me about their newest party feet life savers. Well it is fashion week after all!”
